Alex studied at University of Wales, Trinity St David and gained an honors degree in Theatre Design & Production. Alex went on to work for the Birmingham Rep, and as a freelance lighting designer and programmer.

His programming credits include: The Entertainer (Simon Friend), Toast (PW Productions), Don Giovanni (Longborough Festival Opera), La Calisto (Lonborough Festival Opera), Anna Bolena (Longborough Festival Opera), NATIVITY! The Musical (Jamie Wilson Productions).

For Birmingham Rep: One Love: The Bob Marley Musical (Tim Lutkin), The Exorcist (Tim Mitchell), King Lear (Jo Town), The Comedy About a Bank Robbery (David Howe), 1000 Splendid Suns (Simon Bond), A String Quartets Guide to Sex & Anxiety (Tim Mitchell), Peter Pan: Reimagined (Lee Curran), Of Mice and Men (Simon Bond), The Wizard of Oz (Nick Richings).

Design credits include: All You Need is LSD (Told by an Idiot), Rebel Music (Birmingham Rep), I Knew You (Birmingham Rep).